Content marketing is one of the most effective ways to attract and engage clients and prospects. The problem is you need to keep creating content — lots of great content again and again.
Sooner or later, you’re going to run out of ideas. It can happen much sooner than later.
Keep this list handy for the next time you’re stuck. You’ll be back to creating terrific content again in a snap.
It’s okay to create a blog post of the best blogs in your industry. Or to create an infographic pulling data from reports put out by a group of different companies. Taking bits of related content and putting it together to show a body of work or to track a trend is a perfectly legitimate way to create content — and here’s a Social Media Today post to help with content curation. This is a good format for when you’re short on time because you probably already have a list of go-to blogs in your industry. You’ve already done the research.
The wild card of social media is you put content on the Internet, but what people do with it is beyond your control. Borrow a page from this concept for your content marketing. What are your customers doing with your products? How are your clients using your advice? Assemble a piece of content to show what the wider world has done with what you’ve given it.
Are there any related news items you could stretch to relate to your products or services? For instance, the World Meteorological Organization is considering a new type of cloud, undulatus asperatus, for inclusion in the International Cloud Atlas. Can you tie this “news” into anything your company does? Can you tie it to anything going on in your industry, or anything your clients or customers are dealing with? Can you even make a joke out of it, like “there is something new under the sun.”
YouTube is a treasure trove of ideas — wacky, wonderful, and otherwise. Spend 30 minutes wandering from video to video, related topic to related topic, until something triggers an idea. Don’t skip the comments either — they often spark as many ideas as the videos.
Get out there and talk to your customers. Scary or not, there’s no better way to find out what your customers want to know than by asking them. This can take the form of surveys, but it can also be casual conversation. Conversation, in fact, often reveals topics a strict question and answer survey might not reveal.