Starting from scratch can be intimidating, but there are plenty of ways to start stacking the deck in your favor right from the start. Here are 20 quick-win tactics for building a new social media presence on any network.
1. Fill In The Blanks
First things first: make sure that anyone who wants to find you, can. That means filling out your profile as completely as possible — including all the optional stuff! Pay special attention to your contact details and the words and phrases your audience might use to search for your brand.
2. Think Visual
A visual element (cover photo/profile picture/avatar/etc.) is likely the first thing potential audience members are going to see when considering you. Work ahead with a designer or on your own to make sure all your images are high resolution, properly sized and reflect your brand accurately.
3. Put Your Site To Work
Capitalize on the traffic you already have by adding follow/fan buttons for all your social networks to your site’s main page, about page, blog home and anywhere else that makes sense.
4. Tell Your Customers
If you have a physical location that customers visit, make sure there’s clear signage that shows off your social media accounts, how to join them and why someone should.
5. Add A Perk
Bonus points for adding an incentive to make it worthwhile for customers to act, like a special discount for showing you they follow you on Twitter or a coupon you can only access on Facebook.
6. Enlist Help
Spreading the word isn’t a one-person job. Make sure any employees are apprised of your new social media effort. Not only can they follow the new account to give you a temporary boost (hey, you need 30 Facebook fans to even see Insights; this is no time to stand on principle), they can also help spread the word to friends, clients and customers or even help come up with content ideas.
7. Assess The Field
You likely already know the brands that are competitive and complementary to yours. If not, do some quick research and brainstorming to find them. Find and follow all of them on your new account. Complementary brands might return the favor. As for competitors, now you can keep an eye on them. While you’re at it, connect to any major news sources for your industry.
8. Visualize Your Audience
OK, you may not have fans and followers yet. But you can already see them in your mind, right? What do they look like? What do they read? What do they watch on TV or at the movies? Marketers call this process “persona development,” but that’s just a fancy way to say “know your audience.” The clearer your picture of your intended audience, the easier it’ll be to find or create the type of content that’ll help them discover you.
9. Spy Shamelessly
Once you know your audience and you’ve got a bead on others in your industry, you know what it’s time for: brazen espionage. What are accounts similar to yours doing with their social strategy? What’s working, and what isn’t? Use this as a jumping-off point to learn from their mistakes and successes. Take what’s working and make it better.
10. Stockpile Shareable Content
Content that people want to share is your best bet when you’re starting out on a new social presence. Each share extends your network and introduces you to a larger audience. You’ll probably want to create your own, but there’s nothing wrong with sharing what’s already out there. Use discovery tools or comb your own network to unearth share-worthy stuff of various types (links, photos, videos, etc.)