5 Easy Email Marketing A/B Tests


Testing is one of the secrets to ecommerce success. But if you’re on a deadline or have limited resources, the pressure to get the email message done may outweigh all other concerns.


The good news is testing doesn’t have to be hard. There are plenty of simple A/B tests that deliver good results with very little effort. You won’t need an advanced degree in testing methodology or fancy analytics skills. And the best part is the results. These tests have made a major difference for thousands of email marketers — they will move the needle for you, too. Here are five easy tests you can run to improve your email marketing results.


1. Subject Lines

Subject line tests are the simplest, fastest tests. They can generate good results.

2. Call to Action

The call to action is where the rubber meets the road, so to speak. Get your call to action right, and you’ll have a successful email on your hands.

Sample call to action buttons from email messages.

3. Personalization

Have you, like so many other marketers, collected more than an email address on your opt-in forms, but rarely, if ever, use the data you’ve collected?

4. Delivery Times and Days

Timing may not be everything, but it sure can help — as in “double your click rates” kind of help.

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