by

It’s nearly Halloween. It’s not too late to get started on holiday email campaigns, but there’s no time to waste. Thanksgiving comes late this year, pushing Cyber Monday all the way back to December 2. The usual holiday rush will feel even more rushed.

Follow these tips for your holiday email campaigns and you’ll be celebrating in no time.

1. Start as Early as Possible

2. Don’t Be Shy

Last year the average online retailer mailed 5.3 emails between Thanksgiving and Cyber Monday

3. Don’t Miss Out on Free Shipping Day

4. ‘Tis the Season to Re-engage

5. Send a Holiday Gift Guide

Everybody’s busy, so make it easy for them. Holiday gift guides are an ideal way to do this, and often end up being an online retailer’s best-performing campaign of the season. Experian reports their clients received “48 percent higher transaction rates for gift guide emails when compared to other promotional mailings.”

Borrow a valuable tip from Experian’s study of holiday gift guides and include the word “Best” in the subject line promoting your holiday gift guide.

Experian studied subject lines of those gift guides and found adding the word “Best” to the subject line boosted opens and clicks by a factor of four or more.

Read on…