Management

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Fire Your Bad Clients

Trying to improve your company’s bottom line? If profitability is your goal, it may be time to cut some dead weight.

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As business owners, we often feel that we should take on every client who comes calling. But that’s not always the best choice: Just because someone comes to you who’s interested in a business relationship doesn’t mean they’re going to be a good client. In order to make your business as profitable as possible, you really need to assess your client relationships and ensure that they’re win-win opportunities for you.

Not sure this is the best idea for your business? Here are five types of clients you need to fire who are causing your business to be less profitable:

Focus drainers. In order to make the most of your time, you need to focus on your core competencies. Clients who don’t fit within your targeted service or product focus may be costing you money. Have you started offering products and services that aren’t a fit with your core business strategy just to keep some clients happy? If that’s the case, perhaps you need to reassess whether that’s a smart business move.

Low-profitability clients. If you’re not generating money-or much money-from some of your customers, then you’re on the losing end of a bad relationship. You only have so many hours in the day to work on your business, so make them count. Only work with clients with whom you’ll enjoy a good return on your invested time.

Complainers. Ever feel drained at the end of the day because you had to deal with complaining clients who always want something for nothing? It’s not worth it! It’s time to say good riddance and work with those people who truly appreciate what you do and are willing to pay for what you provide without complaining!

“Something for nothing” clients. Get rid of those customers who always want something but don’t want to pay for it. They don’t value what you have to offer, and you constantly have to justify your prices. If they don’t value you now, they never will, and you’ll constantly be justifying the work you do and the prices you charge. Only work with those people who understand the value you have to offer and will appreciate it.

Time wasters. If you’re spending time with clients who waste your time because they’re never ready or aren’t willing to listen to your advice, run now. These will be the ones that will constantly assume more of your time without providing anything in return and then will wonder why they’re paying you. You can’t help those who don’t help themselves.

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Remember, Employees Are People Too

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Most of your employees joined your company for more than just a paycheck – they believe in your product, your culture, and the customers you serve. Similarly brand evangelists typically love more than just your product – it’s also your ethics, your customer service, and your ability to connect with them. Help your customers become evangelists and build this loyalty by bringing them together with your employees through these three simple steps.

People are loyal to people, so lift the curtain on your company’s greatest asset – your employees – and humanize them by leveraging your customer forums.

  • Employee introductions.
  • Workspace photos.
  • Team spotlights.

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Optimize and Socialize Your Way to Better Business Blogging

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Blogs are often rated one of the top content marketing tactics for attracting and engaging customers, but most companies fail to combine two of the most important tools for boosting traffic and reach: optimization for search engines and for social media.

A Better Business Blog Strategy

To get more out of the opportunity to improve online discovery of business blog content, here are a few key questions to ask for an “optimize and socialize” blog strategy:

  • Who is the blog intended to influence? Prospects, customers, employees, industry analysts, reporters, bloggers?
  • What content will your blog offer that will meet target audience needs?
  • How will addressing those customer needs and telling the brand story manifest as a blog content plan?
  • What search keywords and social topics are relevant to your target audience?
  • Where does your blog content fit in the customer lifecycle of communication with the brand?
  • If the blog content is properly optimized and socialized, how will it influence (directly or indirectly) measurable business outcomes?

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How to Be More Productive in Your Business – with Mark Joyner (6:57)

4 Reasons a Remote Workforce Might Be Right for Your Startup

1. It’s Cheaper and Greener
2. You Can Hire the Best Staff Available
3. It’s Easier to Scale
4. You’ll Have Happier and More Productive Staff

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