by Krista LaRiviere Search engine optimization (SEO) has changed dramatically over the years and will continue to change. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients. However, reporting on improvements in keyword position is pointless without applying keyword visits and conversion data. We know SEO is an ongoing, long-term process. More specifically, it’s the process of continually discovering highly converting, non-branded keywords that are driving organic search traffic and conversions. It’s about understanding search intent and how keywords used to describe your products and services evolve as a prospect progresses through the buying cycle. It is then about having insight into great data and taking action by including those optimized keywords in your content marketing plan. Read full article…
by Ryan Welton
What does the word “brand” mean to you and your business? Is it represented by a logo, a slogan, a set of core values or a value proposition to your clients? If you were to ask your target audience about your brand, would they identify you correctly? Would they even have any idea what your business is all about aside from what it sells?
That’s the challenge of marketers worldwide: to develop a clear brand and make it recognizable. The truth is that the world’s top global brands are the composite of many things, particularly core values and corporate citizenship. Your company is as it behaves at many different levels from customer service to philanthropy.
Our challenge as web marketers is to spread the message in such a way that people can identify your organization precisely the way you’d like them to. Here are six ways to bolster your branding efforts online with an emphasis on social media.
1. Centralize your Core Values
2. Develop Content with your Brand in Mind
3. Use Facebook and Twitter Consistently
4. Look for Niche Social Media
5. Forget the Sales Pitch
6. Provide Customer Service
by Drew Coffin
Storytelling is a powerful form of communication. But marketers often neglect storytelling. In this post I will provide you with ways you can begin to integrate storytelling with your brand.
Show Don’t Tell
If you have ever taken a creative writing class, you probably were told “show, don’t tell,” when writing. The same is true for storytelling within a brand. By simply presenting a setting, character, and action, business storytellers allow customers to enter into the story of their brands in a personal, relatable way. In many cases, the character can be the customer and the action can be the sale.
Tools for Brand Storytelling
Once you have your story in mind, you can begin to use different design elements to craft your story. Here are some of the design elements useful in storytelling.
Regularly adding new content to your website is a proven way to build traffic at a low cost. Some people add their content as blog posts. Others write articles and save them as new website pages. Regardless how it’s done, this process, called content marketing by many, is proven to be the most efficient way to increase traffic to your website.
Writing new content is great. But how can you be sure that your content is attracting the right kind of visitors for your unique business? In short, you have to know what to write about.
But how do you find these topics? Here are five places to look for a topic for your next blog post or article.
1. Current Events
2. Old Blog Articles
4. Talk to Someone
The Reward Is Worth the Effort
Coming up with topics for blog posts week after week can be tricky. But the reward for creating good content on a regular basis is a steady stream of new visitors to your website and new sales leads and customers for your business.
When prospective customers use the search engines to find content on hot topics, will they find your website, or your competitors? Use these five methods to make sure they find you.
It’s hardly headline news that Google is by far the most popular search engine for users in the U.S. and most of the world. But what is headline worthy: for two of the past three months, Google has owned 67 percent of the U.S. search market.
Google hit the unprecedented search market share of 67 percent for the first time in November 2012, then dipped slightly to 66.7 percent in December, only to rebound to 67 percent in January, comScore reported.
In January 2012, Google’s search market share was still the far and away leader in the U.S., at 65.6 percent.
As we reported earlier this month, Google is the most popular search engine globally. That same report also revealed that Yandex had passed Bing to become the fourth most used search engine, behind Baidu and Yahoo, respectively.