SEO

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SEO & Keywords: Think Conversions, Not Rankings

by Search engine optimization (SEO) has changed dramatically over the years and will continue to change. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients. However, reporting on improvements in keyword position is pointless without applying keyword visits and conversion data. We know SEO is an ongoing, long-term process. More specifically, it’s the process of continually discovering highly converting, non-branded keywords that are driving organic search traffic and conversions. It’s about understanding search intent and how keywords used to describe your products and services evolve as a prospect progresses through the buying cycle. It is then about having insight into great data and taking action by including those optimized keywords in your content marketing plan. Read full article…

LinkedIn Marketing: 12 Powerful “Must Do” Tips for Setting Up Your LinkedIn Profile!

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LinkedIn has become one of the most powerful Social Media platforms for business, and by just adding these simple changes below to your LinkedIn Profile you will quickly create a LinkedIn Marketing Machine. Plan on spending a couple of hours to make these changes to your LinkedIn Profile.

  1. Understand Your Keywords
  2. Complete Your LinkedIn Profile
  3. Use Your Main Keywords in your Headline
  4. Select the appropriate industry
  5. Fill your profile with interesting facts about you
  6. Add Multiple Current Jobs
  7. Add Multiple Previous Jobs
  8. Add your email address to your current job listing
  9. Complete Your Summary
  10. Use Your Keywords in Specialties
  11. Solicit colleagues and friends for recommendations
  12. Add plenty of passion

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How to set up a Google+ Business page and why I should care

BY Laura Crimmons

Many businesses are making the mistake in thinking that, because Google+ hasn’t really taken off as a social platform, they shouldn’t bother with it. This in fact is not true, and as this post will explain, Google+ can actually help with your SEO strategy by maximising visibility in SERPs.

Google+ Local

Google+ Local (replacing Google Places) is a great tool that all businesses, but in particular small and medium businesses, should be utilising. Google reports that 20% of all searches and 40% of mobile searches have local intent and that 97% of consumers search online for local businesses. This means that if you’re not taking steps to optimise visibility for local searches, you’re missing out!

By being set up in Google+ local you have three chances to show up in searches; in Google’s usual SERPs, Google Maps and also in local search in Google+:

Google+ Local

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How to Address Bad Online Reviews

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Whether your business gets a bad review isn’t a matter of “if,” it’s likely a matter of “when.” Whether that bad review truly has a long-term impact is up to you. Perhaps you can’t make it go away, but with some tact and some effort, you can work to resolve the customer’s issue and hope for the best. And if you’re the victim of fraudulent reviews, not only are review sites there to help, so is the federal government.

Consider It an Opportunity

Sometimes, a customer posts a bad review with legitimate claims about service, appearance, or product quality. These are potential learning opportunities for business owners. Instead of letting your emotions reign with an angry retort, try to make contact with the reviewer with the spirit of a problem solver. Ask for more information about the reviewer’s displeasure. Determine whether there is anything you can do to rectify the situation, such as refund.

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How to Monitor a Pay-per-click Ad Campaign

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Whether your pay-per-click advertising campaigns are managed in-house or by an agency, chances are you receive some type of reporting regularly. PPC reporting is important not only for the management team, but for the PPC managers themselves, as it offers an overview of performance that’s not often available anywhere else.

There are many reporting variations for PPC campaigns. Many of the differences in reports are cosmetic: reports can be presented in PowerPoint, Word, or Excel, for example. The format itself is unimportant. It’s the metrics in the report that are crucial.

Here are the key components that should appear in any PPC report.

Key Performance Indicators

A PPC campaign should not be launched before goals and KPIs are identified.

Impressions and Clicks

Impressions and clicks are the foundation of PPC

Conversions

It’s rare for traffic to be the goal of a PPC campaign.

Test Data

The ability to test ad copy, keywords, and landing pages is one of the cornerstones of PPC.

Details on Key Initiatives or Tactics

PPC is an ever-changing medium, with new features rolling out frequently.

Trends and Analysis

Single data points, such as clicks and impressions for one month, are not meaningful without context.

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Improving Brand Recognition With Social Media

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What does the word “brand” mean to you and your business? Is it represented by a logo, a slogan, a set of core values or a value proposition to your clients? If you were to ask your target audience about your brand, would they identify you correctly? Would they even have any idea what your business is all about aside from what it sells?

That’s the challenge of marketers worldwide: to develop a clear brand and make it recognizable. The truth is that the world’s top global brands are the composite of many things, particularly core values and corporate citizenship. Your company is as it behaves at many different levels from customer service to philanthropy.

Our challenge as web marketers is to spread the message in such a way that people can identify your organization precisely the way you’d like them to. Here are six ways to bolster your branding efforts online with an emphasis on social media.

1. Centralize your Core Values

2. Develop Content with your Brand in Mind

3. Use Facebook and Twitter Consistently

4. Look for Niche Social Media

5. Forget the Sales Pitch

6. Provide Customer Service

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Storytelling in Web Design

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Storytelling is a powerful form of communication. But marketers often neglect storytelling. In this post I will provide you with ways you can begin to integrate storytelling with your brand.

Show Don’t Tell

If you have ever taken a creative writing class, you probably were told “show, don’t tell,” when writing. The same is true for storytelling within a brand. By simply presenting a setting, character, and action, business storytellers allow customers to enter into the story of their brands in a personal, relatable way. In many cases, the character can be the customer and the action can be the sale.

Tools for Brand Storytelling

Once you have your story in mind, you can begin to use different design elements to craft your story. Here are some of the design elements useful in storytelling.

Words.
Typography.
Color.
Photographs.
Illustrations.
Videos.

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30 ways to promote your blog posts

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Wondering what to do after you write a blog post? Here are 30 ways to promote your blog posts and to drive more traffic to your blog.

 

5 Tips for Finding Fresh Blog Topics

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Regularly adding new content to your website is a proven way to build traffic at a low cost. Some people add their content as blog posts. Others write articles and save them as new website pages. Regardless how it’s done, this process, called content marketing by many, is proven to be the most efficient way to increase traffic to your website.

Writing new content is great. But how can you be sure that your content is attracting the right kind of visitors for your unique business? In short, you have to know what to write about.

But how do you find these topics? Here are five places to look for a topic for your next blog post or article.

1. Current Events

2. Old Blog Articles 

3. Competitors

4. Talk to Someone

5. Recruit

The Reward Is Worth the Effort

Coming up with topics for blog posts week after week can be tricky. But the reward for creating good content on a regular basis is a steady stream of new visitors to your website and new sales leads and customers for your business.

When prospective customers use the search engines to find content on hot topics, will they find your website, or your competitors? Use these five methods to make sure they find you.

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Google Once Again Claims 67% Search Market Share

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Google Bing Yahoo logosIt’s hardly headline news that Google is by far the most popular search engine for users in the U.S. and most of the world. But what is headline worthy: for two of the past three months, Google has owned 67 percent of the U.S. search market.

Google hit the unprecedented search market share of 67 percent for the first time in November 2012, then dipped slightly to 66.7 percent in December, only to rebound to 67 percent in January, comScore reported.

In January 2012, Google’s search market share was still the far and away leader in the U.S., at 65.6 percent.

As we reported earlier this month, Google is the most popular search engine globally. That same report also revealed that Yandex had passed Bing to become the fourth most used search engine, behind Baidu and Yahoo, respectively.