Images are an integral part of the Internet, and they’re getting more important all the time. That’s mostly because images are a key part of human consciousness. Our brains process visual information much faster than text.
Social media and audience engagement is increasingly visually based, not text based. For evidence, think of Pinterest. Think of Instagram, Snapchat, or SlideShare. Think of YouTube, now the second-largest search engine.
There are dozens of studies that document how people share image-based content more than text-based. Earlier this year, eMarketer showed us that on Facebook, photographs crush all other media formats.
Moreover, Twitter published data that shows 35 percent of retweets contain photos.
In other words, the data supporting images as the most viral kind of content is extensive. But trick is how to apply it to your day-to-day marketing. So here are 11 ways to leverage the power of the visual web in your content marketing. All of them are easy — and free or nearly free. And you won’t have to hire an art department.