Social Media

/Social Media

YouTube Video Ads: Getting Started

Vyoutube.jpegideo is a huge part of our daily lives. Think about the last time you let a day go by without watching some type of video — on television or the Internet.

People aren’t just watching funny cat videos, either. Many businesses are harnessing the power of video to drive awareness and sales.

Because Google owns YouTube, video ads on YouTube are handled through AdWords. And they’re surprisingly easy to use. Here’s how your business can get started with YouTube ads.

Decide On Your Campaign Goals

Don’t just jump on the video ad bandwagon because everyone else is doing it. Think about what you’d like to get out of it. Do you have a complicated product or service that’s more easily explained with video than with text? Are you launching a new product and want to generate awareness? Are you hoping to drive sales via video?

Video ads can work for all of the above scenarios, but as with any paid search campaign, a little advance planning will help make your campaign a success.

Learn the Basics

YouTube ads run on a cost-per-view basis, not cost-per-click. While you can and should drive traffic via YouTube ads, you’re charged every time someone watches your video for a minimum amount of time — usually 25 percent of the video length.

In many ways, therefore, YouTube is a branding or awareness exercise, rather than a direct-response medium. You can certainly drive leads or sales from YouTube, but you’ll pay whether or not the viewer ever reaches your website.

That’s not to say that YouTube won’t drive conversions, but your success metrics may be different than for regular PPC campaigns.

Read on…

 

Physical Therapy Marketing Ideas for Facebook

By David Straight

  1. Add the Facebook ‘Like’ to Your Website
  2. Add Link from Facebook to Your Website
  3. Engage Patients With Smart Questions!
  4. Don’t Overlook Your Timeline Cover Image
  5. Optimize the Title of Your Facebook Page for Google
  6. Don’t Forget to Secure Your Custom Facebook URL

Read full article…

How to Use Facebook’s Open Graph Tags on a Website

By

When a user likes your Website or page, a notice will appear on their and their friends wall. You can easily control the Title, Description, Image and more by adding Open Graph tags to your pages.

What Is the Open Graph Protocol?

Open Graph WebThe Open Graph Protocol enables you to integrate your Web pages into the social graph. It is currently designed for Web pages representing profiles of real-world things – things like movies, sports teams, celebrities, and restaurants. Including Open Graph tags on your Web page, makes your page equivalent to a Facebook Page.

This means when a user clicks a Like button on your page, a connection is made between your page and the user. Your page will appear in the “Likes and Interests” section of the user’s profile, and you have the ability to publish updates to the user. Your page will show up in the same places that Facebook pages show up around the site (e.g. search), and you can target ads to people who like your content. The structured data you provide via the Open Graph Protocol defines how your page will be represented on Facebook.

How Are Open Graphs Added to a Website?

Open Graph tags are added to your Website via Meta Tags. The type of tags used should represent the content of the page. For example, Your home page tags would contain content about the site as a whole, while tags on a event page or blog post would focus on the nature of the story.

There are also specific tags for pages that focus on people, business/organizations, products, movies, locations, contact information & groups. Facebook’s complete documentation can be found here.

Getting Started

Read on…

New Facebook Contest and Promotion Rules: What You Need to Know

By

Have Facebook rules stopped you from running contests on your Facebook wall in the past?

Are you wondering how the new Facebook promotion changes might benefit your business?

Facebook has made a huge shift in how they allow contests to be run.

Keep reading to discover what your options are and how other businesses are responding to these new changes.

What’s New

For years, Facebook has been saying that promotions and contests needed to be run through an application and not on your timeline (or wall, as we used to call it).

You were not allowed to ask people to like or comment on a picture or a post to be entered to win.

But now that has all changed.

Facebook announced on August 27 that they’ve changed their Pages Terms to make it “easier for businesses of all sizes to create and administer promotions on Facebook.” They’re allowing pages to run contests and promotions on their own timelines (you cannot run contests on a personal timeline). Per Facebook, businesses can now:

  • Collect entries by having users post on the page or comment/like a page post
  • Collect entries by having users message the page
  • Utilize likes as a voting mechanism

Now businesses with a Facebook page have a lot more options and can run a contest very quickly and easily by posting text or a photo and asking people to comment and/or like it.

Read on…

How to Set Up a Facebook Page for Business

By Have you decided that it’s time to create a Facebook Page for your business? Wondering exactly how to get your Page started the right way? Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page. But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today. To set up your Facebook Page, just follow these steps:

#1: Log into Facebook

If you do not have a personal profile set up on Facebook, do that first at www.facebook.com. Even if you don’t want a personal profile, we highly recommend that you create one rather than creating a “business-only” Facebook Page because of the limitations you will encounter (see point #8 for the Business-only Page limitations).

#2: Create a Page While Logged in as Your Profile

Go to www.facebook.com/pages/create.php.  Take a look at the main categories of the Pages and decide which one fits your business. Click on one of the boxes to select that main category for your business and browse through the categories in the drop-down menus to see which one fits best.

#3: Choose Your Category from the Drop-down Menu and Name Your Page

The categories are not always perfect, but for the most part, they aren’t critical. Categories may be more important for local businesses as they are more visible in Facebook’s Graph Search, which is rolling out. But the categories aren’t as important for other Pages currently. Read full article…

Ask Shama: What’s the deal with Facebook hashtags?

Reposted from Shama Kabani at Upstart

Facebook’s new hashtag function is meant to serve the same purpose as general hashtags—to organize information and to make it easier to find posts around a given theme. Technically, it is the same as a hashtag anywhere else on the web: a pound # symbol followed by a key phrase or a few keywords. Hashtags first came into vogue when people on Twitter were trying to connect with each other at a given conference. Over time, it has evolved into a democratic system of sorts which allows easy organization of almost any topic usually embedded in a stream of real time data.

Why did Facebook choose to roll out this feature now? My money is on the fact that it makes it easier for advertisers to target users. If you take a look at many of the recent ads on TV lately, you will notice that many prompt viewers to keep the discussion going via the use of a hashtag. And, Facebook has been paying attention. If it can get enough users to start using hashtags in their posts, they can offer advertisers one more way to target the large user base.

From a user perspective, using hashtags allows you to potentially reach a greater audience if your settings are more public than private. Your current privacy options carry over to the hashtags feature too, so if you are limiting your post to friends, your hashtag is also limited to your friends. Due to this nature, Facebook hashtags will never truly compete in the same realm as Twitter’s hashtags. Chances are that the media and people in general will still continue to turn to Twitter for live updates of important events.

It is also worth noting that the hashtag feature is not currently open to all. It is only available for a select few accounts. Facebook is notorious for slow rollouts. (The cleaner news feed they promised back in March still hasn’t made its way to the majority.) Hashtags are also only currently available on the web. Mobile will follow, but first Facebook will test out the waters. #letswaitandsee.

—Shama

9 Tips for Developing a Pinning Strategy

by

With so many social media channels to choose from, it’s hard to keep up, let alone make time for engaging and pushing content in each channel. If you have dabbled in Pinterest from either a personal or company standpoint, you know that it’s a visually compelling channel and provides a lot of benefit for end users and companies.

Pinterest Tips:

1. Plan Your Boards

2. Pin Compelling Images

3. Follow Other Relevant Pinners

4. Pin and Repin Frequently

5. Host a Pinterest Contest

6. Invite Guest Pinners

7. Host a Pinning Party

8. Add Pinning Functionality to Your Website

9. Promote Pinterest via Your Other Social Channels

Read full article…

Use Reputation Marketing to Increase Sales

by

Create a Reputation Strategy

So what is a business to do? How do you offset the negativity? Can you ethically create a good reputation that’s not phony?

The answer is, “Yes.”

Here’s what you do.

First, accept you cannot permanently get rid of bad reviews. If you take legal action against Google or Yelp, you better have deep pockets.

Yet, you can constantly gather good reviews and create a process to get good reviews coming in. This is far easier than it sounds. You simply need to create the process and assign an employee to do it. Once you start getting the good reviews, they will push down the bad reviews and make them harder to see and ultimately read. Plus, if you’re overwhelming the reader with good reviews, the bad reviews will lose their impact. In fact, done correctly the bad reviews will appear like the reviewer is a curmudgeon or that perhaps your office just had a bad day and it’s not normally a bad place to go to at all.

And that is the power of reputation marketing. Doing correctly can significantly increase business. Ignoring or mishandling it can be detrimental to your business.

Another thing you should do is submit reviews in key places. Create your own review and authority sites to host those reviews so your customers, patients, and clients can see them. Configure them online to where the reviews you’ve been collecting will permeate the Internet whenever people want to know if you’re worthy of them giving you their money or not.

Next, create a way to monitor whenever bad comments about you are made. When they’re made, you should be notified immediately so you can deal with it accordingly. Consider using services like Google Alerts for this.

Next, have patients or customers complete a survey that is designed to elicit a positive review. Then take that information and post it on your review sites. Remember, you can’t — and should not — post these reviews on Google and Yelp for the customers; only they can do that. But you can post on your own review sites and that is highly encouraged.

Read full article…

5 Tips for Creating Quality Social Media Content

by

The secret to a successful social media presence is generating original, high-quality content.

Publishing content that gets widely shared on social media is good for business. Every time your content is Liked on Facebook, tweeted on Twitter, +1 on Google+, or shared on LinkedIn, it gets a stamp of approval — boosting its reach along with your website traffic, lead generation, and search engine optimization. And once you publish highly shareable content repeatedly, your social media clout will rise — expanding the influence and the reach of your company.

Producing such content consistently and frequently is a major challenge. It requires dedication, creativity, insight, industry knowledge, a unique perspective, and excellent writing skills.

Here are five tips for generating content that likely will be shared.

1. Newsjacked Content

Providing real-time industry news along with insightful commentary

2. Statistical Content

3. Case Studies

4. Infographics

An infographic illustrates complicated data and processes. Infographics are usually brightly colored and visually appealing. Infographics are often shared on social media, particularly on visual sites like Pinterest.

5. Visual Content

Video content is popular because it informs and entertains simultaneously.

Read full article…

7 Traits of a Great Business Blog

By

I don’t think there’s a formula or recipe for business blogging success, but I do think there are some traits that are common to great company blogs. You don’t need to have all of these things, but I think your chances of having a successful business blog will be better if at least several of these things describe your blog.

1) Problem-Solving A great company blog solves people’s problems. It sells through helping and education. 2) Openness 3) Personality Think of it this way: Nobody likes a stuffy company blog. 4) A Plan

  • How often will you publish?
  • What types of articles will you publish?
  • Who all in your company will be charged with writing for the blog?
  • If you have multiple authors, who’s going to manage them?
  • What will your comment policy be?
5) Persistence

6) Passion If you don’t really love and believe in the products or services you offer, it’ll be difficult to convert blog readers into customers. 7) Variety Your blog posts shouldn’t all read like news releases. They shouldn’t all be designed to sell. They shouldn’t all be the same length. They shouldn’t stick to a company formula. Variety is a great way to keep readers’ interested.

2 Traits You Don’t Need for a Great Business Blog

1) Perfect Writing
2) Technical Skills and/or Money
 

Read more…