Social Media

/Social Media

7 AdWords Tips for Increased Clicks

by Carter Thomas

AdWords is obviously a complex system and requires a lot of attention and work. But when it comes to the creative part, writing ad copy, there are a few things that can give you a kickstart. Below are seve of the best tips to getting potential customers to click on your ad.

1. Research your competition!
2. Cut the fat
3. Use targeted keywords in the title and description
4. Use Capital Letters
5. Use Call to Action phrases
6. Ask a Question?
7. Ellipses (the three dot leader)

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8 Ways to Recognize Fake Google Reviews

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Fake reviews are the plague of Google Places. The search company is reportedly working on improving their anti-spam algorithm, but the status quo (according to my small-scale research) is that over 50% of the reviews are either fake, or not left by the customers themselves (which is against the terms of service). This percentage may go to over 90% when talking about service-based businesses, and specifically locksmiths, garage door repair, towing, taxis, movers, plumbers, electricians, painters, HVAC engineers, to which we could add bail bonds, personal injury attorneys, escort services, and limousine services.

1) Reviewer’s other reviews

This is the strongest signal. Google Places allows everyone to check the profile of each reviewer. In the majority of the cases the fake reviews are being left by fraudulent “reputation management” or “SEO” companies, which frequently handle tens, or even hundreds of listings. They have the habit of posting the reviews via the same accounts.

2) Generic reviews

Very often the fake reviews are written using a template

3) Reviewer’s avatar

Many of the sock puppet profiles, created for the sole purpose of writing fake reviews, use as avatars either non-face/non-person images, or images of faces stolen from the Internet.

4) Best-ever badgeVery few users actually know about this feature or how to use it, because it is practically hidden deeply inside the profile. Even fewer would choose a plumber, or carpet cleaner, as their most favourite local business.

5) Same reviews

One can easily discover if a review has already been written somewhere else on the web by a simple search on Google.com.

6) A couple of 1-star reviews, and 20 5-star ones

7. All reviews posted along a short period of time

8. The overall appearance of the Google Places listing

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Your Social Media Marketing Plan in 5 Easy Steps

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Many marketers launch their social media programs because they feel they need to and then scramble to understand both how they will make these work and how they will be managed. Most of them do this with no goal in mind and worse, no understanding of how social media marketing (SMM) works.

Many believe that social is the answer to customer acquisition and are short-sided in defining realistic results. Unfortunately this all results in lost time, lost customers, lost market share, and lost profitability.

Stop chasing your tail in social. Start your SMM planning right by following these five easy steps.

SMM Step 1: Create Your Executive Overview Business Plan

Spell out your business in a one-pager to realize why you need social:

  • Your Business Mission and History
  • Your Business or Revenue Model
  • Descriptions of your Products & Services
  • Details of Your Target Audience
  • Review of Your Current Marketing Efforts

SMM Step 2: Define Your Specific Social Media Goals

Here are some specific SMM goals you might use after completing your business review:

  • Validate a new product or service using social as a research platform.
  • Develop buzz and interest around a new product.
  • Engage users in social to generate relevant and targeted traffic to your site.
  • Gain market share by leading customer/client service through social.
  • Generate registrations to branded events through social.

SMM Step 3: Find Your SMM Voice

Choosing your social tools appropriately is an essential piece of your online communications plan, so choose wisely.

SMM Step 5: Plan & Execute Content & Delivery

What you need to define:

  • Your frequency of content delivery & response to social engagement.
  • Your types and specific topics for content creation.
  • Ways to increase audience engagement.
  • Events that can drive social.
  • Your social success metrics (number of followers, number of fans, volume of traffic back to site, number of retweets, etc.).

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How to Find Prospects on LinkedIn

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linkedin-iconWhat Facebook is to personal connections, LinkedIn is to business. It can be a vital part of your strategy for obtaining new clients. In this article, I’ll detail how the site works and how you can use it to get in the door of businesses, both in the U.S. and elsewhere.

As of January 2013, LinkedIn.com has more than 200 million members, 64 percent of which are located outside the U.S. That means there are still 72 million members in the U.S. As of the end of December 2012, professionals were adding their profiles to the site at a rate of two per second, according to LinkedIn. Companies participate too, with more than 2.7 million organizations having LinkedIn company pages.

That’s a lot of opportunity for you. The key to harnessing it is in making connections.

How To Make Connections

In the world of LinkedIn, users are cautioned to only make connections with people they know, have worked with, and trust. The process of making those connections is easy.

How to Develop Those Connections

Speaking of cultivating your LinkedIn relationships, as your LinkedIn network grows, you will want to use the site to do just that — cultivate relationships. In some ways, it’s much like Facebook in that it behooves you to post regularly to the LinkedIn feed. Here’s how that interface appears, using my photo and account.

Quick Guide to Groups

The focus is on helping you find prospects. Once you have maximized your network through connections, your next task should be to join groups relevant to your market and interests. Visit LinkedIn’s Group Directory page for a comprehensive list of LinkedIn groups sorted by name or select “Groups You May Like” from the “Groups” drop-down menu.

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LinkedIn Marketing: 12 Powerful “Must Do” Tips for Setting Up Your LinkedIn Profile!

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LinkedIn has become one of the most powerful Social Media platforms for business, and by just adding these simple changes below to your LinkedIn Profile you will quickly create a LinkedIn Marketing Machine. Plan on spending a couple of hours to make these changes to your LinkedIn Profile.

  1. Understand Your Keywords
  2. Complete Your LinkedIn Profile
  3. Use Your Main Keywords in your Headline
  4. Select the appropriate industry
  5. Fill your profile with interesting facts about you
  6. Add Multiple Current Jobs
  7. Add Multiple Previous Jobs
  8. Add your email address to your current job listing
  9. Complete Your Summary
  10. Use Your Keywords in Specialties
  11. Solicit colleagues and friends for recommendations
  12. Add plenty of passion

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Report: 70% of Consumers Trust Brand Recommendations From Friends

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10 YouTube Channels for Small Businesses

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More than 4 billion hours of video are viewed each month on YouTube. Here are 10 YouTube channels for small businesses you should be watching.

1. The Small Business Administration

2. Harvard Business Review

3. My Business Story

4. MarieTV

5. Stephanie Ward

6. Fabienne Frederickson

7. Intuit

8. BizLaunch

9. Expand2Web

10. Web Marketing Today

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How to set up a Google+ Business page and why I should care

BY Laura Crimmons

Many businesses are making the mistake in thinking that, because Google+ hasn’t really taken off as a social platform, they shouldn’t bother with it. This in fact is not true, and as this post will explain, Google+ can actually help with your SEO strategy by maximising visibility in SERPs.

Google+ Local

Google+ Local (replacing Google Places) is a great tool that all businesses, but in particular small and medium businesses, should be utilising. Google reports that 20% of all searches and 40% of mobile searches have local intent and that 97% of consumers search online for local businesses. This means that if you’re not taking steps to optimise visibility for local searches, you’re missing out!

By being set up in Google+ local you have three chances to show up in searches; in Google’s usual SERPs, Google Maps and also in local search in Google+:

Google+ Local

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How to Address Bad Online Reviews

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Whether your business gets a bad review isn’t a matter of “if,” it’s likely a matter of “when.” Whether that bad review truly has a long-term impact is up to you. Perhaps you can’t make it go away, but with some tact and some effort, you can work to resolve the customer’s issue and hope for the best. And if you’re the victim of fraudulent reviews, not only are review sites there to help, so is the federal government.

Consider It an Opportunity

Sometimes, a customer posts a bad review with legitimate claims about service, appearance, or product quality. These are potential learning opportunities for business owners. Instead of letting your emotions reign with an angry retort, try to make contact with the reviewer with the spirit of a problem solver. Ask for more information about the reviewer’s displeasure. Determine whether there is anything you can do to rectify the situation, such as refund.

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How to Monitor a Pay-per-click Ad Campaign

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Whether your pay-per-click advertising campaigns are managed in-house or by an agency, chances are you receive some type of reporting regularly. PPC reporting is important not only for the management team, but for the PPC managers themselves, as it offers an overview of performance that’s not often available anywhere else.

There are many reporting variations for PPC campaigns. Many of the differences in reports are cosmetic: reports can be presented in PowerPoint, Word, or Excel, for example. The format itself is unimportant. It’s the metrics in the report that are crucial.

Here are the key components that should appear in any PPC report.

Key Performance Indicators

A PPC campaign should not be launched before goals and KPIs are identified.

Impressions and Clicks

Impressions and clicks are the foundation of PPC

Conversions

It’s rare for traffic to be the goal of a PPC campaign.

Test Data

The ability to test ad copy, keywords, and landing pages is one of the cornerstones of PPC.

Details on Key Initiatives or Tactics

PPC is an ever-changing medium, with new features rolling out frequently.

Trends and Analysis

Single data points, such as clicks and impressions for one month, are not meaningful without context.

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