How often do you send emails to your newsletter
subscriber list? Once or twice a month? Once a
quarter? Whenever you get around to it? Never?
To get the maximum benefit from your e-newsletter
you need to send them out on a regular basis and
the content needs to be helpful to your subscribers.
Here are a few tips to speed up the
process:
1) Ask guest experts to write for you
Invite people in your industry, who are experts in
their
field but don't directly compete with you, to write for
you. In addition to payment, offer them a link from
your to their website.
2) Ask your readers to contribute
articles
Readers love to contribute their experience on how
your product or service helped them. You may want
to publish the best submissions and provide a free
service or product for their article.
3) Check out article distribution sites
Article distribution sites (free web content and
free ezine article sites) are sites that collect
articles from different writers. Writers usually
give blanket permission to reprint their articles as
long as their author’s resource and contact
information is retained.
4) Hire a freelance writer
Not everything you publish in your e-newsletter
needs to be written by you or your staff. A good
freelance writer familiar with your industry can get
the job done quickly and professionally.
5) Hire a freelance editor or virtual assistant to
produce the newsletter
Writing a newsletter is not the only thing you can
outsource. You can also hire somebody to produce
your newsletter; format it, spellcheck, edit it, etc.
Once you start publishing your newsletter frequently
you should start seeing major benefits
- Increased sales and/or website traffic
- Customers will remember your name and come to
you for the next purchase
- Subscribers will start forwarding your
newsletter
