Have you ever visited a website you loved and found that everything on the user interface has changed? When a company wants to improve their website experience for their users, they redesign the interface. However, sometimes those good intentions end up backfiring, and users get upset with the new changes. User backlashes often happen with site redesigns because companies don’t test their interface before they redesign it.
You can’t satisfy everybody when you redesign a site. However, if most of your users are complaining and petitioning to bring the old design back, you definitely haven’t thought enough about how your redesign will affect your users. The old adage, “if it ain’t broke, don’t fix it” should come to mind when you’re thinking about a redesign. Too many companies are blindly redesigning their sites without knowing what’s broken.