Blog

How Companies Can Prevent User Backlash After a Redesign

by

Have you ever visited a website you loved and found that everything on the user interface has changed? When a company wants to improve their website experience for their users, they redesign the interface. However, sometimes those good intentions end up backfiring, and users get upset with the new changes. User backlashes often happen with site redesigns because companies don’t test their interface before they redesign it.

site-redesign

You can’t satisfy everybody when you redesign a site. However, if most of your users are complaining and petitioning to bring the old design back, you definitely haven’t thought enough about how your redesign will affect your users. The old adage, “if it ain’t broke, don’t fix it” should come to mind when you’re thinking about a redesign. Too many companies are blindly redesigning their sites without knowing what’s broken.

Read full article…

How Companies Can Prevent User Backlash After a Redesign 2013-10-24T06:43:46+00:00

20 Quick-Win Tactics For Building A New Social Media Presence

by

Starting from scratch can be intimidating, but there are plenty of ways to start stacking the deck in your favor right from the start. Here are 20 quick-win tactics for building a new social media presence on any network.

1. Fill In The Blanks

First things first: make sure that anyone who wants to find you, can. That means filling out your profile as completely as possible — including all the optional stuff! Pay special attention to your contact details and the words and phrases your audience might use to search for your brand.

2. Think Visual

A visual element (cover photo/profile picture/avatar/etc.) is likely the first thing potential audience members are going to see when considering you. Work ahead with a designer or on your own to make sure all your images are high resolution, properly sized and reflect your brand accurately.

3. Put Your Site To Work

Capitalize on the traffic you already have by adding follow/fan buttons for all your social networks to your site’s main page, about page, blog home and anywhere else that makes sense.

4. Tell Your Customers

If you have a physical location that customers visit, make sure there’s clear signage that shows off your social media accounts, how to join them and why someone should.

5. Add A Perk

Bonus points for adding an incentive to make it worthwhile for customers to act, like a special discount for showing you they follow you on Twitter or a coupon you can only access on Facebook.

6. Enlist Help

Spreading the word isn’t a one-person job. Make sure any employees are apprised of your new social media effort. Not only can they follow the new account to give you a temporary boost (hey, you need 30 Facebook fans to even see Insights; this is no time to stand on principle), they can also help spread the word to friends, clients and customers or even help come up with content ideas.

7. Assess The Field

You likely already know the brands that are competitive and complementary to yours. If not, do some quick research and brainstorming to find them. Find and follow all of them on your new account. Complementary brands might return the favor. As for competitors, now you can keep an eye on them. While you’re at it, connect to any major news sources for your industry.

8. Visualize Your Audience

OK, you may not have fans and followers yet. But you can already see them in your mind, right? What do they look like? What do they read? What do they watch on TV or at the movies? Marketers call this process “persona development,” but that’s just a fancy way to say “know your audience.” The clearer your picture of your intended audience, the easier it’ll be to find or create the type of content that’ll help them discover you.

9. Spy Shamelessly

Once you know your audience and you’ve got a bead on others in your industry, you know what it’s time for: brazen espionage. What are accounts similar to yours doing with their social strategy? What’s working, and what isn’t? Use this as a jumping-off point to learn from their mistakes and successes. Take what’s working and make it better.

10. Stockpile Shareable Content

Content that people want to share is your best bet when you’re starting out on a new social presence. Each share extends your network and introduces you to a larger audience. You’ll probably want to create your own, but there’s nothing wrong with sharing what’s already out there. Use discovery tools or comb your own network to unearth share-worthy stuff of various types (links, photos, videos, etc.)

Read on…

20 Quick-Win Tactics For Building A New Social Media Presence 2013-10-23T06:30:36+00:00

Understanding Google Authorship, Other Rich Snippets

by

You may have noticed that when you carry out a search on Google, some results tend to show only the page title, the page URL, and a short snippet — usually the meta description — from the page. Others, however, have something extra: rich snippets.

Rich snippet search result examples.

All results from the examples above have had specific bits of their content marked-up by “micro-data” for search engines to display them on their results as “rich snippets” as well as the names of the authors from Google+.

Google offers extensive support and documentation for rich snippets and strongly advises the adoption of schema.org — a mark-up vocabulary that Google, Bing, and Yahoo search understand. Google displays rich snippets in its results for varied content types: reviews, video content, recipes, events, music, ecommerce products, companies and people.

This article focuses on rich Snippets mark-up for “people” using Google+ Authorship that works alongside articles and blog posts.

Read on…

Understanding Google Authorship, Other Rich Snippets 2013-10-22T07:08:35+00:00

YouTube Video Ads: Getting Started

Vyoutube.jpegideo is a huge part of our daily lives. Think about the last time you let a day go by without watching some type of video — on television or the Internet.

People aren’t just watching funny cat videos, either. Many businesses are harnessing the power of video to drive awareness and sales.

Because Google owns YouTube, video ads on YouTube are handled through AdWords. And they’re surprisingly easy to use. Here’s how your business can get started with YouTube ads.

Decide On Your Campaign Goals

Don’t just jump on the video ad bandwagon because everyone else is doing it. Think about what you’d like to get out of it. Do you have a complicated product or service that’s more easily explained with video than with text? Are you launching a new product and want to generate awareness? Are you hoping to drive sales via video?

Video ads can work for all of the above scenarios, but as with any paid search campaign, a little advance planning will help make your campaign a success.

Learn the Basics

YouTube ads run on a cost-per-view basis, not cost-per-click. While you can and should drive traffic via YouTube ads, you’re charged every time someone watches your video for a minimum amount of time — usually 25 percent of the video length.

In many ways, therefore, YouTube is a branding or awareness exercise, rather than a direct-response medium. You can certainly drive leads or sales from YouTube, but you’ll pay whether or not the viewer ever reaches your website.

That’s not to say that YouTube won’t drive conversions, but your success metrics may be different than for regular PPC campaigns.

Read on…

 

YouTube Video Ads: Getting Started 2013-10-18T06:05:27+00:00

Icon Talk: Choosing the Perfect Icons for Your Website

iconography-11

The thing that you need to know in choosing icons for your web design is that you need to be understood and purposive. You have to be so universal that even a simpleton will understand you. You have to apply the purpose and try to achieve it in your design. A great web designer does not stop just because he is tired of looking for good icons. A great web designer will just stop, when he sees it in the website.

Truly, small things tend to have greater roles and those bits of facts can mean a great deal of inspiration. And I bet the icons agree.

Icons should be appealing and readable

They should be universal

They should be consistent

It should complement with the motif

They should be functional

Read full article…

Icon Talk: Choosing the Perfect Icons for Your Website 2013-10-17T06:59:16+00:00

WordPress Continues to Dominate in Market Share

wordpress.jpegWho is Using WordPress

  • Of all the web sites in the world, WordPress is the CMS of choice, leading the way with 19%. The only stat higher is 69%, which accounts for sites running without a CMS at all. Joomla and Drupal are way behind with just 2-3% of the market share.
  • Sites that are running off a CMS overwhelming use WordPress as their preferred platform at 59%.

Key Numbers on WordPress

  • 18th most popular web site
  • 26,000 available plugins
  • 72.4 million wordpress blogs 500,000 new posts published every day
  • 22% of all new web sites run on wordpress
  • WordPress plugins have been downloaded over 485 million times!
  • 68 million wordpress web sites in the world 92& of all users utilize wordpress as a full cms
  • WordPress 3.03 had over a million downloads 2 days after launch
  • 663 million – how many visitors wordpress driven sites attract per month

Read full article…

WordPress Continues to Dominate in Market Share 2013-10-16T20:37:35+00:00

The World’s First Phone With More Pixels Than an iPad

 A full HD smartphone isn’t cool. You know what’s cool? A Quad HD smartphone — one with 2,560 x 1,440 pixels, like the one China’s Vivo just announced. The Vivo Xplay 3S will be the world’s first smartphone with a 2K HD screen, with more pixels than a full-size iPad. The company didn’t specify exactly how big the display would be, but Engadget suspects Vivo is using a 5.5-inch Quad HD panel made by LG. That would translate to 538 pixels per inch (ppi). So why would you want a phone with so many pixels? After all, if Apple’s “retina” claims are to be believed, once you go north of 300 ppi, there’s essentially no benefit — the human eye can no longer discern individual pixels at normal viewing distances. Screens that are already 1080p, such as those on the HTC One, are far beyond “retina” resolution. Why go even further? Read full article…

The World’s First Phone With More Pixels Than an iPad 2015-11-05T20:18:45+00:00

Physical Therapy Marketing Ideas for Facebook

By David Straight

  1. Add the Facebook ‘Like’ to Your Website
  2. Add Link from Facebook to Your Website
  3. Engage Patients With Smart Questions!
  4. Don’t Overlook Your Timeline Cover Image
  5. Optimize the Title of Your Facebook Page for Google
  6. Don’t Forget to Secure Your Custom Facebook URL

Read full article…

Physical Therapy Marketing Ideas for Facebook 2013-10-14T22:40:24+00:00

The Power of Customer Appreciation; 7 Tips

by

Inexpensive, Quick Ideas

  • Send birthday cards. Birthday cards are often sent out by insurance agents and car companies to reconnect to their customers. Consider sending the cards out to arrive two or three days before the actual birthday.
  • Send tips, articles, or how-tos. Send tips, informative articles, or how-tos to your customers. While email newsletters often include tips or news, extend this practice. Surprise your customers with emails or snail mail containing information that would be of interest. For example, caterers, innkeepers, and restaurants can send their customers recipes to try at home. Contractors can send decorator tips. Plumbing and heating companies can send tips on how to keep a house cool or warm.
  • Celebrate the seasons. Don’t just celebrate holiday seasons. Customers are used to getting holiday greetings, especially at the end of the year. Don’t forget that there are many other opportunities to reach out. Send autumn leaves — either literally or virtually — to a client who lives in a region where trees don’t change color, garden seeds, a recipe for hot chocolate or stickers of snowflakes, beach balls or sunflowers. All are simple but memorable actions.
  • Call your customers. Surprise a client with a phone call. Did everything you provided — service or product — meet his or her needs? Are there any questions you can answer? Think of the client as events occur — such as a new baby or promotion. You can even reach out to show your concern if his area has been hit by a bad storm.

Read full article…

The Power of Customer Appreciation; 7 Tips 2013-10-10T15:01:34+00:00

Adobe says hackers accessed data for 2.9 million customers

@jtotoole October 3, 2013

 

Adobe Systems said Thursday that hackers had accessed personal data for nearly 3 million of its customers.

Brad Arkin, Adobe’s chief security officer, wrote in a blog post that the hackers had removed data including encrypted credit- and debit-card numbers, but that the company does not believe any decrypted numbers were taken.

The attackers “removed from our systems certain information relating to 2.9 million Adobe (ADBE) customers, including customer names, encrypted credit or debit card numbers, expiration dates, and other information relating to customer orders,” Arkin wrote. The company is in the process of notifying customers whose card information was involved in the incident, and is resetting the relevant customer passwords.

The hackers also took source code for a number of Adobe products, Arkin said.

“We’re working diligently internally, as well as with external partners and law enforcement, to address the incident,” he wrote.

Adobe says hackers accessed data for 2.9 million customers 2013-10-09T20:04:34+00:00