Today, your company’s products and services are defined by more than business and website-based collateral.  Social networking sites such as Facebook, LinkedIn, YouTube, Flickr, and Twitter play increasingly decisive roles in a company’s success.

 

Social media marketing is now an essential part of overall strategy for company branding, public relations management, customer service, marketing and sales, and optimizing customer feedback and interactions.

 

…Maximize Your Marketing Results

WebYodel helps you maximize your marketing results with powerful web copy. We go beyond SEO expertise to include up-to-the-minute knowledge of the most effective digital marketing trends.

We create website copy, social media posts, blog posts, newsletters, product descriptions, copy for podcasts, online brochures and articles, PowerPoint slides, video scripts, and we offer proofreading-editorial services.

Website Search Engine Optimization Services:

  • Domain name consultation
  • Website search engine optimization analysis of your current website – identification of issues, creation of SEO priority list
  • Keyword/ phrases baseline report
  • Website optimization: Use of website structure and technology that is easily indexed by search engines
  • Minimal use of graphics (whenever possible, use of Cascading Style Sheets (CSS) instead of graphics)
  • Optimization of your website navigation structure
  • Identification of appropriate keywords and key phrases
  • Assistance with development of keyword-rich content or we offer professional content writing for SEO (as well as users)
  • Inclusion of keywords in meta titles, meta tags and alt tags
  • Image and video search engine optimization
  • Creation and inclusion of sitemaps
  • Assistance with inbound and outbound link strategies
  • Use of World Wide Web (WC3) compliant, CSS/ xhtml validated code
  • Implementation of a social media strategy
  • Content Marketing
  • Website traffic analysis – Google Analytics setup – tracking – analyze – revise – improve
  • Ongoing consultation

 

The chart below summarizes the major factors to focus on for search engine ranking success (and thanks to Column Five Media, for the infographic design).

The Search Engine Land Guide To SEO explains factors in more depth, with tips and a tutorial on implementing them.

Table-of-SEO-2013-sm