The issues:
- Website design needed an update
- Website navigation was inconsistent
- Overall content required improved organization
- Each product option was listed as an individual product, confusing shoppers
- Many shopping-cart orders were abandoned
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The solution:
- Created modern website layout
- Performed usability analysis
- Created website layout using User Experience (UX) tools & techniques
- Restructured & rewrote website content
- Created intuitive navigation structure
- Implemented a reliable, user-friendly shopping cart application
- Organized products & product options in a local way
- Performed search engine optimization
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